Primare is Sweden's leading high end audio company that builds two channel and home theater high fidelity components with the perfect combination of distinct minimalist Scandinavian aesthetic styling, and clean pure sound.
Controls are reduced to the minimum knobs necessary and logically self evident - there is no complex multifunction programming requiring searching through a long user guide.
The Primare App (Ipad/Iphone/Android compatible) enables music selection and operational control with equal ease from the comfort of your armchair.
Consider the I32 integrated amplifier upgraded with the MM30 DAC media board - today's replacement for the convenience of a "receiver". Using the Primare App you can select music from USB or ethernet based (including internet radio with stations from all around the world) digital sources or switch to analog sources if required. Add the Primare BD32 MKII universal player and you can enjoy CD, SACD, DVD and Blu-Ray and get stunning video and stereo sound.
Whether you choose two-channel or multi-channel entertainment, you will immediately appreciate just how well made all the Primare products are - and yet they are surprisingly affordable. The key to the superb value of Primare is in part due to the advanced modern technologies employed that give you superb sound for the dollar and energy efficiency. Older techology products can still give great sound but they simply can not offer the functionailty, ease of use, and cost effectiveness of today's circuit technolgy and manufacture.
Examples of this technology include Primare's UFPD (Ultra Fast Power Device) advanced "audiophile" switch mode power supply fast switching amplifier technology that is at the heart of Primare integrated and multi-channel amplifiers. Early non-conventional switching amplifier technology (class D category) delivered plenty of power but compromised sound quality because of noise and distortion which varied with frequency and load and that was different from one loudspeaker brand to another. UFPD technology is low noise, wide bandwidth, load-independent flat frequency response, with low THD and consistent gain throughout the entire audio band.
Primare components are internally carefully laid so control circuits are isolated from sensitive audio signal paths. Primare's PFC (Power Factor Control) power supplies ensure components utilize mains power efficiently and prevent noise being passed back through the mains to contaminate other components in the system. Some components - such as the BD32 MKII - use three separate power supplies each with a different technology.
Choosing a platform for a complete system with the ability to handle all current analog and digital sources is harder to find in higher end components. Mainly because their product development is more complex compared to consumer grade disposable low end gear with all-in-one chipsets. Primare not only has a complete range of components to cover most needs; many are upgradable with hardware, such as the MM30 media board, and firmware, that automatically downloads via the ethernet connection.
All Primare components have a low power consumption standby mode, and are supplied with a detachable IEC cord and full remote control. Available in titanium or black.